( CHUNNIINDIA )

A celebration of the hand.

CHUNNIINDIA is a luxury fashion brand deeply rooted in Indian cultural soil — a celebration of the country's extraordinary embroidery, crafts and artisanal traditions. Drawing its name and soul from the chunni itself, the brand reinterprets this timeless symbol while honouring its traditional essence.

Every piece is worked in zardozi, gota patti, resham ka kaam and kasab, alongside dori, nakashi and kichdi lace — made by master karigars across India.

Made For IndiaMade for the modern heir to Indian craft

( Our story )

Luxury lies not in excess, but in authenticity — in the hand of the artisan, the weight of heritage, and the intentionality of design.

At CHUNNIINDIA, every piece tells a story. We position ourselves as a curator of Indian life, weaving together the past and present. Each creation is a canvas for India's most revered handcrafts — zardozi, gota patti, resham ka kaam and kasab are centuries-old techniques, passed down through generations of karigars. Each knot, each stitch, tells a story of the country.

We take immense pride in Indian craftsmanship. Every stitch is a testament to the patience, precision and soul of the artisan. We collaborate directly with master karigars across India, ensuring that each piece supports livelihoods and sustains crafts.